“If you don’t like something, change it. If you can’t change it, change your attitude.”
We’ve always been pretty proud of being ‘just’ a blog. It’s allowed us to make up our own schedules, say unfavourable things about promotions, fighters and even fans without worrying about bottom line, press passes etc.
It was never about getting free stuff for us (although we wouldn’t say no), rather trying to present an honest, passionate and credible face for MMA fans and in our eyes, that involves saying things that need to be said, rather than being enthusiastic cheerleaders on the look out for the thrill of getting some attention from an industry figure or feeling important.
However, as anyone who’s actually been a regular, loyal reader will have noticed, we’ve gone pretty quiet of late, and there’s a few reasons for that.
For a start, we’re both in full time jobs and some choices have had to be made between living a full and healthy life, and spending hours hunched over our computers researching and typing articles.
Also, it’s become a bit galling to spend hours of your free time writing an in depth preview of an event, to be rewarded with 20 views, especially when you see other blogs accumulating more followers through vacuous fanboy sucking-up, evident trolling, misanthropy and outright cuntishness.
When we’ve had most response it’s been from folks who have been angry at us for not being a fan of certain fighters, failing to fall in line with the oh-so-fashionable pose of loudly hating the UFC or trying to offer a more clear headed approach regarding the progress of the sport, the real economics of the sport etc.
It wears away at your will to spend time writing about the sport.
“When we are no longer able to change a situation – we are challenged to change ourselves.”
That said, we’re not the type to be discouraged. A change in tack is coming.
Out go dedicated event previews, in depth critiques of promotional actions and pretty much anything critical or negative. We’re not a news source and while we’ll still live tweet events and post news as we hear it on social media, we know we’ll never be first and you’re all as capable of trawling MMA Junkie, MMA Fighting or the MMA Underground as we are.
In comes pieces promoting which shows we think are worth watching, up and coming fighters we feel should be on your radar, more articles on training, philosophy and MMA lifestyle stuff like equipment, supplements and apparel (which fits neatly into our current plans to launch a Kumite t-shirt line.)
We’re looking to keep this fun, sustainable and be a beacon for all that’s good about MMA.
“You must be the change you wish to see in the world.”
We stand by our old tag line of ‘life is a contact sport’ and the point of KUMITE had always been to make contact, to spread the word, to convey some of our enthusiasm for the sport. We realise that our old approach was causing more conflict than debate and we have no wish to be another blog which thrives on troll baiting. Similarly, it was more work without reward rather than a fun end in itself for us.
I hope you enjoy the new emphasis. We will.
Thanks for reading.